I'm a digital marketing expert based in London. Started out in search in the wild-west days of 1999 at search engine Lycos in the directory team, before moving to PPC engine Espotting and then client side. Started digital agency Steak on Valentine's Day 2005. Grew to 4 companies in 3 countries. Sold Steak in 2011 to Dentsu and completed an earn-out in 2013. After working at a Bristol agency in 2014, I moved to the AA as a contractor as part of a wide-ranging digital transformation programme.

I decided to become a full time employee in the summer of 2015.