Search engine marketing (SEM) articles

Search engines are a valuable marketing medium for advertisers; something which has been increasingly recognised in 2003 and 2004.

The articles I have written about SEM are mainly about my main area of expertise, pay per click (PPC, also known as pay for performance or pay for placement, PFP). Links below.

Another area of particular interest to me is the emergence of local search solutions and the improvement in search results this can offer consumers - as well as the advertising opportunities this offers. Details here.

Pay Per Click Analyst

Pay Per Click Analyst publishes a monthly newsletter of news and articles about PPC marketing. The website also includes reviews of the main engines in North America, Europe and Asia. The articles I have written for PPCA can be found via this page.

For other sites / newsletters

Make pay per click advertising work for you (from Clearly Business)

A beginner's guide to PPC, very similar to the piece for MakeMeTop below. From Summer 2003.

A Beginner’s Guide to pay-per-click Advertising (in MakeMeTop.com's newsletter)

The title says it all. From March 2003. (Note: main text written by me).

Pay Per Click Search Engines and Promoting your Website

From FreePint no.105, 7th February 2002.

Listing your Site on Web Site Directories: An Editor's Viewpoint

An article from 2001 explaining how to submit to link directories like the Open Directory, Yahoo! and Lycos Europe.

Using Regional Search Tools - By Simon Collery, June 14, 2001

Discusses the usefulness of country-specific versions of search engine databases - I contributed a few thoughts.