Pay Per Click Analyst
Pay Per Click Analyst publishes a monthly newsletter
of news and articles about PPC marketing. The articles I have written
for PPCA include (latest are at the top, under each heading):
General Articles
Note: I continue to write regualry for PPCA; you
can find my latest articles on the
articles at PPCA.com or via my blogs - Duncan
Parry at PPCA and the Local
Search Blog. The below page will be updated sporadically.
A review of the new version
of this Web Analytics software, with a Pros and Cons summary here.
A
Review of European PPC Engine Mirago. March 2004.
Article looking at European engine Mirago, which has
both PPC and crawler technology. It could provide competition to the other
PPCs.
How
to assess the quality of a pay per click engine (AKA the "The perfect
pay per click engine") Sept. 2003.
A description of what I considered the "perfect"
PPC engine at the time of writing and how to use this information to assess
the quality of any one engine - and decide if it is worth investing your
money and time in.
Pay
Per Click Across Europe Aug. 2003.
An introduction to the PPC market in Europe, written
in August 2003. Covers the main players, the countries theare in and how
to create campaings in Europe - including common mistakes to avoid.
PPC Search Engine Reviews
Espotting
March 2004.
Mirago
March 2004.
Turbo
10 March 2004.
Splut
March 2004.
About Local Search
Local
Search Update April 2004
Local
search update March 2004
Local
search update Jan./Feb. 2004
A
preview of SuperPages.com's pay per click advertising Feb. 2004
Local
search update Jan. 2004
Local
search: the next big thing in pay per click (Sept. 2003)
My initial examination of the state of local search
in the September of 2003, and some predictions for what is next (written
as Overture and then Google both announced trials of their local search
solutions).
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